![]() How to implement sharing an email CTA via text: Step 1 – The link in the email itself The pre-drafted message that pops up as soon as the CTA is clicked, your subscriber simply needs to choose the message recipient, personalize the message however they’d like, and send. When the recipient then clicks that CTA – they’re re-routed to open their phones’ default messaging app, with a pre-drafted text ready to send as soon as they determine who they want to send it to. ![]() Instead of requiring a user to copy a link, a link is embedded directly into a CTA button or text link in the original recipients’ email. With a bit of experimentation, we piloted a solution for our client, Lunchbox. But how do you share something from an email with a friend via text? A screenshot? Trying to copy a link and write up a text saying ‘hey this is something you should check out’? These methods are full of friction. One thing we do have though is our friends’ phone numbers. ![]() Referrals are an incredible boost to growth – but for many B2C brands, how many subscribers really have their friends’ email addresses readily available? Not many. Email marketers love seeing their emails getting forwarded. If you’ve spent much time doing email marketing, you’ve likely seen the confusing behavior of excessive opens and mismatched cookies caused by a subscriber forwarding an email (without using that ‘forward to a friend’ link that no one actually uses).
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